Growth + turnarounds
Find the bottleneck, focus the team, and connect marketing activity to adoption, conversion, retention, and revenue.
MARKETING CAREER
From performance
channels to business systems.
13+ years connecting brand, media, product, data, creators, experiences, and teams across commerce, gaming, travel, telecom, fintech, and consulting.
VALUE TO THE NEXT TEAM
Enterprise scale.
Hands-on leadership.
I bring the strategic range to see the whole customer journey and the operating discipline to turn it into work teams can execute, measure, and improve.
Brand + performance
Bring brand, direct response, social, creators, content, PR, product, and experiences under one measurable strategy.
Teams + systems
Build clearer operations, tracking, agency models, decision frameworks, and cross-functional accountability.
2024–NOWPRADOCRAFT
Director of Marketing Strategy
Integrated growth strategy for service and retail clients, connecting search, social, programmatic, creators, CRO, retention, and measurement around the customer journey.
2019–2024EBAY MOTORS
Senior Product Marketing Manager
Promoted to restart and lead eBay Motors marketing. Built an owned automotive ecosystem across product GTM, original content, creators, PR, social, programmatic, research, CRM, and live experiences with MotorTrend, Holley, and SEMA.
View case study ↗2018–2019EBAY
Social & Programmatic Innovation Manager
Rebuilt audience strategy, performance measurement, ROAS discipline, platform migrations, agency execution, and full-funnel investment planning across the broader eBay portfolio.
2016–2018ELECTRONIC ARTS
Manager, Programmatic & Social
Helped create the brand and direct-response strategy, tracking architecture, and marketing-operations engine behind a defining run of global launches, including Star Wars Battlefront II, Battlefield 1, FIFA 17/18, Titanfall 2, and Mass Effect: Andromeda.
View case study ↗2015–2016MIGHTYHIVE
Digital Solutions Manager
Supported major entertainment and telecom campaigns, including Warhammer and T-Mobile, using customer and performance data to improve media programs and expand client relationships.
2014–2015SOJERN
Digital Account Manager
Helped manage a large portfolio of Disney Parks campaigns using search, site, booking, and behavioral signals to improve targeting, customer journeys, reporting, and optimization.
2012–2014LENDUP
Product Marketing Manager
Built web and mobile experiences, customer segmentation, and performance dashboards that connected product strategy to acquisition and a new revenue stream.
THE NEXT CHAPTER
Looking for a leader who can connect the work?
I'm interested in senior marketing opportunities where growth, brand, product, media, customer experience, and teams need to move together.
EDUCATION