SELECTED MARKETING WORK

Building the system,
not just the campaign.

A selection of marketing programs connecting audience insight, brand, media, creators, content, product, commerce, and live experience.

Between 2 Rides Season II campaign$7.6B → $9B · APPROX. 18 MONTHS

01 · EBAY MOTORS

Rebuilding the marketing engine and creating a model for community-led growth

Original content, creators, social, PR, programmatic, first-party fan research, events, product marketing, and commerce worked as one repeatable system for participation, loyalty, learning, and growth.

Community flywheelBetween 2 RidesMotorTrendSEMAHolley LS FestFan researchProduct GTM
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Star Wars Battlefront II promotional key artDISNEY + LUCASFILM · E3 / EA PLAY · GLOBAL LAUNCH

02 · ELECTRONIC ARTS

Building the performance engine behind global launches

Star Wars Battlefront II was a centerpiece, not a footnote. I connected EA's brand and direct-response strategy with Disney and Lucasfilm partnerships, entertainment moments, influencers, paid amplification, and global measurement.

Battlefront IIBattlefield 1FIFATitanfall 2Brand + DREA Play
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Star Wars Battlefront II key artStar Wars Battlefront II
Battlefield 1 key artBattlefield 1
FIFA 17 key artFIFA 17
Titanfall 2 key artTitanfall 2
FIFA 18 key artFIFA 18
Mass Effect: Andromeda key artMass Effect: Andromeda

EBAY · SOCIAL + PROGRAMMATIC INNOVATION · 2018–2019

The performance foundation behind the next chapter

Before leading eBay Motors, I rebuilt audience strategy, measurement, ROAS discipline, platform migrations, and agency execution across eBay's broader social and programmatic portfolio.

$360Mfull-funnel investment leadership+75%campaign conversion3×digital reach
+50%ONLINE ROI

03 · PRADOCRAFT

Turning limited budgets into focused growth

Integrated search, social, programmatic, influencer, CRO, retention, and measurement strategies for service and retail clients.

+40% engagement+25% sales in 90 days+30% retention
Open current-work case study ↗

EARLIER GROWTH WORK

Entertainment. Telecom. Travel. Fintech.
The foundation matters.

These roles built the data, product, client, and optimization experience that shaped how I later led integrated marketing at EA and eBay.

Representative Warhammer fantasy artwork
MIGHTYHIVE · 2015–2016

Warhammer + T-Mobile

As Digital Solutions Manager, I supported major entertainment and telecom campaigns, using customer and performance data to strengthen media programs and grow client accounts.

Role impact: +25% ROI+10% account billingsDigital optimization
Cinderella Castle at Disney World
SOJERN · 2014–2015

Disney Parks

As Digital Account Manager, I helped manage a large portfolio of Disney Parks campaigns, using search, site, booking, and behavioral data to improve targeting, reporting, optimization, and customer journeys.

Role impact: +50% conversionsTravel dataCampaign optimization
WEBMOBILEDATA
LENDUP · 2012–2014

Product marketing that created a new revenue stream

Built web and mobile experiences, customer segmentation, and performance dashboards that connected product decisions to acquisition and revenue.

$6M first-year revenueProduct marketingSegmentation dashboards

WHAT I CONNECT

One strategy.
Every touchpoint.

01

Brand + performance

Connected brand storytelling to measurable acquisition, conversion, retention, and revenue outcomes.

02

Media ecosystems

Programmatic, paid social, search, creators, PR, owned-and-operated channels, and agency leadership.

03

Product + commerce

GTM strategy, customer journeys, CRO, adoption, lifecycle, merchandising, and marketplace growth.

04

Culture + experience

Live events, sponsorships, original content, community, and social extensions designed as one system.