SENIOR GROWTH & INTEGRATED MARKETING LEADER
I create marketing that earns attention, builds community, and drives measurable growth.
I connect brand, direct response, social, creators, product, live experiences, and measurement around one customer strategy.
FEATURED WORK
The strategy behind
the outcomes.
Three case studies show how I connected campaigns, platforms, teams, customer experience, and measurable business growth.
$7.6B → $9B · DIGITAL TO IRLRebuilding the marketing engine and creating a model for community-led growth
A repeatable system connecting content, events, creators, first-party research, product, loyalty, and commerce.
View case study ↗
STAR WARS BATTLEFRONT II · DISNEY + LUCASFILMBuilding the performance engine behind global launches
Battlefront II, Battlefield 1, FIFA, Titanfall, and more. The work connected brand and DR strategy, events, influencers, programmatic, social, tracking, and marketing operations.
View launch portfolio ↗Applying enterprise discipline to focused growth challenges
Two anonymized client engagements show how I diagnosed bottlenecks, connected fragmented channels, improved conversion, and built clearer measurement.
View current work ↗WHAT I CONNECT
One strategy. Every touchpoint.
I turn events into content, content into community, media into action, and data into the next decision.
MARKETING CAREER
13+ years building growth.
From product marketing and performance media to global entertainment launches and owned brand ecosystems.
Director of Marketing Strategy
Senior Product Marketing · Social & Programmatic
Manager · Programmatic & Social
Digital Solutions Manager
Digital Account Manager
Product Marketing Manager