PRADOCRAFT · 2024–NOW
As Director of Marketing Strategy, I apply the same integrated thinking used at enterprise scale to focused service and retail challenges. I connect customer insight, media, conversion, retention, and measurement around practical growth.
THE APPROACH
Smaller teams rarely need more disconnected tactics. They need a clear view of what is working, where customers are dropping out, and which few changes can create the greatest impact.
I brought channels, customer journeys, creative decisions, testing, and reporting into one operating plan, then translated the strategy into priorities teams could actually execute.
SELECTED CLIENT PROOF
Client names are withheld for confidentiality. The work is organized around the problem, the connected strategy, and the measurable outcome.
Problem Limited budget, disconnected channels, and weak visibility into what was influencing sales.
Strategy Connected search, paid social, programmatic, creator activity, customer messaging, and measurement around the highest-value journey.
Problem Inefficient online investment, unclear attribution, and retention opportunities that were not being fully used.
Strategy Combined channel analysis, attribution and media-mix thinking, CRO testing, paid search and social, and lifecycle retention into one plan.
Results are drawn from client reporting. Names and identifying details are withheld for confidentiality.
WHY IT MATTERS
PradoCraft keeps me close to the decisions smaller teams face every day: where to spend, what to stop, how to measure, and how to turn a strategy into action without unnecessary layers.